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Expand Your Reach with Advertising

If you don’t want to put all your eggs in one basket, advertising is a good way to expand your reach by finding customers where they are, based on simple targeting.

Google Ads
When your customers know what they want, but not how to find it, they go to search engines like Google. We can help you create a list of keywords that can help you target when they are looking for content, products or your competitors. Then we will deliver them the perfect ad for exactly what they are looking for.

PRICE: $3,000+

(Includes creative assets, custom keyword research and targeting, campaign management, weekly reports and $1,500 spend on Google Ads. This spend can be increased for an additional fee at any time.)  Talk to a strategy consultant about this product.

 

Social Media Ads
We can boost your content through Facebook, Instagram, LinkedIn, Twitter or Pinterest to drive awareness, leads and conversions. Social media allows you to reach your customer when they are most open to new content. We’ll use what we know about the content they love to deliver completely new customers and reinforce your message with existing ones. (All ads done through clients' existing social channels)

PRICE: $3,000+

(Includes creative assets, custom keyword research and targeting, campaign management, weekly reports and $1,500 spend on your choice of social media platforms. This spend can be increased for an additional fee at any time.)  Talk to a strategy consultant about this product.

 

Native Ads on Workforce.com
Native advertising aligns your message alongside Workforce’s online editorial content. Native ads are embedded within the content of the webpage and naturally flow with the user experience.

PRICE:

$7,500 per month for 100% Share of Voice

$4,500 per month for 50% Share of Voice

Talk to a strategy consultant about this product.

 

 

Banner Ads on Workforce.com

Banner ads on Workforce.com take advantage of more than 2,800,000 unique annual web sessions. If you’re looking for brand exposure and traffic to your site, these are perfect for you. We have two main types of ads on our site: banner ads & custom background skins.

PRICE: $5,000 for 10,0000 impressions. (Less impressions can be bought on a CPM basis) 

Talk to a strategy consultant about this product.

 

 

*Background Skin Ads for Desktop and Laptops

These ads appear in the page gutter along the sides of the screen on each page of the site. 

PRICE: $8,000 per month.

Talk to a strategy consultant about this product.

 

 

Ads in the Print Edition of Workforce Magazine

The workforce audience consumes content in a variety of ways, but the most loyal readers opt to receive it in print. These are the seasoned HR leaders that have seen the industry develop and are now the decision makers of their organizations.

Download the Editorial Calendar.

PRICE: Full page ads start at $8,000 per insertion (discounts available for multiple insertions)

Talk to a strategy consultant about this product.

 

Publish an Industry Insights White Paper in the Magazine

Workforce Industry Insights white papers are published in Workforce magazine as a feature article style essay designed to enlighten readers on best practices and position your organization as an expert. You can incorporate informative visual elements such as charts, graphs, infographics and images — along with a photo and bio of the author — to draw in readers instantly, establish connection and deliver real value that resonates with prospects.

A PDF version of your stand-alone white paper is posted on Workforce.com, and repeatedly promoted through newsletters, social media, dedicated e-blasts, custom web banners and a custom-landing page. Registration is required for all PDF downloads generating new leads for six months. 

PRICE: $10,000

*Need your Industry Insights white paper written for you? Writing services available for $1,000 per paper.

Talk to a strategy consultant about this product.

 

Ads in the Digital Edition of Workforce

The magazine is also available via a digital edition that readers can view on any of their devices. It has all the functionality of the print edition with some additional media options. Each digital edition ad package includes the following:

  • Native Advertising
  • Video Embed with Lead Generation
  • Podcast Embed
  • Traditional Display Ad

PRICE: $5,000 per edition.

Talk to a strategy consultant about this product.

 

 

 

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